The World Cup is the biggest thing in Women’s soccer, and the dominant US team is currently 10,000 miles away from the States, in the Land Down Under. To show its support not just for the American team, but for women’s sport in general, ERIKALUST, a sex-positive porn brand, is offering free porn subscriptions and a selected range of 90-minute films.
Women’s soccer is big business in the US, with a UEFA report estimating it at close to $700 million in annual commercial value. That’s a testament to the growing support for women’s sport. But for the players, so far from the States, the tournament can be an exhausting and lonely time.
As is standard practice during major international sporting tournaments, players are often told to cut out personal distractions to focus solely on their sporting performance, limiting time with their partners – a move which leaves many players full of pent-up sexual frustration.
To help relieve tension, and keep the USA team focused, ERIKALUST is offering to provide free porn subscriptions for the USA, the current World champions.
The unofficial partnership approach was made by founder and new porn pioneer, Erika Lust, who has directed and produced over 300 adult entertainment films, with a focus on the female gaze and using female directors. Erika will personally select 90-minute films for the squad to enjoy, and has personally written to the football associations in an open letter.
Should the offer be accepted, athletes will gain access to a number of ERIKALUST platforms, including Lust Cinema, XConfessions and ElseCinema, where they’ll be able to view a number of award-winning erotic films to enjoy during their downtime.
The films available from Erika’s award winning site are phenomenal feminist porn that I highly recommend, personally. Not just for internationally acclaimed athletes, but for anyone who enjoys porn, and especially, for people who think they don’t enjoy porn. If you’d like a few personal recommendations, I discussed some Barbie inspired films here.
Speaking about the sponsorship offer, Erika Lust said:
“The tournament’s official partners include gambling, fast food, soft drinks, logistics and IT software businesses. Those aren’t particularly relevant or much use to players who are restricted to how much intimacy they can enjoy due to being away from partners or in desperate need of some self-love. As an adult entertainment brand that makes porn that puts female pleasure at the forefront, it makes perfect sense to offer a helping hand to players during the tournament.
“Porn and masturbation are well known for being a great way to release physical and emotional stress. With the weight of expectation placed on these teams, we want to show them our support by becoming the first unofficial porn sponsor. We hope that the respective football associations see the physical and psychological benefits that masturbation and porn can have on the players’ performance.”
About Erika Lust
Erika Lust is an award-winning indie adult filmmaker who creates sex-positive adult cinema by portraying relatable characters, realistic hot sex and offering a more inclusive and cinematic alternative to the mass produced mainstream porn.
Erika defends the importance of having women, BIPOC, and LGBTQ+ people behind the camera in all key positions and supports burgeoning talent across the globe by producing and financing female and queer guest directors. In addition to this, Erika has built a diverse (online & offline) community of sex-positive creators and artists.
Over the past 20 years, the Erika Lust brand has gone from strength to strength. Erika has directed many adult feature films and series, over 130 short films, and produced around 150 more.
In 2015, Erika gave her essential TEDx talk ‘It’s Time for Porn to Change‘. Her story was featured in the Netflix documentary series ‘Hot Girls Wanted: Turned On (“Women on Top”)‘, directed by Rashida Jones, and ‘Principles of Pleasure‘, directed by Niharika Desai. In 2019, Erika was named one of the BBC 100 Women’s most influential women of the year, and in 2022, her alternative vision of porn was featured in The New York Times and in the BBC Three & HULU series ‘Planet Sex with Cara Delevingne‘.
